We decided to do a concept design for a nightclub in a trendy part of Los Angeles.
The criteria for this project was that it be as classy and "upmarket" as possible. The word "lucid" actually means "clear" as in a "lucid dream" where you are choosing what you want to see. So in that sense, we thought that as well as conveying the message that this club was going to be everything that a young party-goer could dream of, it sounded damn cool too. To match, we went with a deep and rich colour palette using predominantly reds and golden oranges.
Stock art was added and edited and the fonts were carefully customized using ornamental vector objects. The end result was a very successful delivery of concept to completion.
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