What is website maintenance?
Website maintenance is important to ensure your website is running at full capacity. It is the process of checking your website for any faults and keeping the content updated and relevant (Kevin.R, 2020). Website maintenance is important to avoid these consequences.
If your website is running well, we can then take steps to encourage traffic growth, and improve your SEO and Google rankings.
Why is website maintenance important for your website?
According to Neil Sanders, an experienced digital marketing consultant wrote that failing to maintain your website regularly will result in the following:
- Your website will run slowly and turn glitchy at times
- Tremendous decline in your leads conversion
- Prone to malware attacks
Therefore it is important to maintain your website in order to avoid these consequences.
Benefits of Maintaining Your Website
Security
Most websites contain thousands of lines of code and rely heavily on server software that hosts your website. Usually, hackers aim to find loopholes in those lines of code to determine whether a website is suitable for exploitation. IT t is essential for you to update the hosting server software with the most recent security patches.
Customer Engagement
The main objective of building a website is to connect your potential customers to you or your business. Hence, recurring website updates with fresh or latest content are paramount in retaining your customers’ attention to your website.
Search Engine Optimization (SEO)
There is a strong correlation between website ranking and up-to-date content (MDPI, 2019). Regularly updating your website’s content will improve its performance. Google rank websites that have the most relevant and up-to-date information on their search engine results page. For this reason, you must keep your website up to date with the latest content and keywords to rank well in search results.
Conclusion
Regular website maintenance will keep your website running smoothly and drive more customers to your site. It does not need to be maintained every day, but the longer you don’t update the patches or security version, the more vulnerable you become to hacking and website crashes.
If you don’t understand how or don’t have the time to maintain your website yourself, consider paying someone to update your website for you. At EasiSell, we offer website maintenance packages at affordable rates. If you are interested, contact us to learn how you can have professionals keep your website in proper working order.